Dec 28 2010, POSTED BY Jon
FILED UNDER: Customer Experience, Marketing
Camera companies sure know how to promote their products. With technology advancing at warp speed and cameras being jammed into every device under the sun, the smart companies have wised-up to the fact that what they're selling isn't the camera itself but the story behind it. Scott recently hit on this idea in discussing a Nikon marketing campaign, and when I stumbled across Canon's "Your Second Shot" project during my holiday camera hunt, I figured that in the spirit of the never-ending Nikon / Canon dialogue, a post about Canon's approach was in order.
Oct 03 2010, POSTED BY Jon
FILED UNDER: Collingswood, Customer Experience, Food
I wouldn't consider myself to be a huge dessert eater (sad as that fact makes my wife), but the sweets that I do enjoy, I love. In keeping with my affinity for all things Italian (a persona that actually started as a joke but has oddly enough turned out to be real), the cannoli is one of my all-time favorites - simple, rich, and not overly sweet. I rarely see one on a menu that doesn't make its way onto my plate. The challenge with the cannoli is that it's a delicate treat - and therefore is easy to tell if it isn't fresh. According to Mike and Anne from Cipolli Cannoli, the life expectancy of a cannoli is only about 2-3 hours; a fact that they not only whole-heartedly believe, but one that they've built an entire business around.
Sep 17 2010, POSTED BY Scott
FILED UNDER: Customer Experience, Gear
So you know what I'm talking about: take a look at the two videos that Chase Jarvis created with his demo Nikon D7000. The actual short is great, the behind the scenes video is even better, and neither of these things is what we're discussing here, because there's one kick-ass marketing campaign going on here that all businesses of all sizes can learn from.